AGENDA

Your unforgettable experience begins here!

View everything the conference has to offer and get the education you need. 

7:00 AM - 9:00 AM
Pre-Con Breakfast
 
Convention Center Lobby
7:30 AM - 5:30 PM
Registration Desk Open
 
Convention Center Lobby
8:30 AM - 11:30 AM
[PRE-CON] From Chaos to Control: How to Optimize Your Inventory
Business Operations
Ballroom B
[PRE-CON] Simplified Selling of the AffloVest
Respiratory
Ballroom D/E
[PRE-CON] How to Increase Sales Through Leadership
Leadership & People Strategy
Ballroom C
10:00 AM - 12:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
11:00 AM - 6:00 PM
Van G Miller Golf Tournament
 
Irv Warren Golf Course
12:30 PM - 2:30 PM
Journey Through VGM’s Headquarters
 
VGM Campus
1:00 PM - 5:15 PM
Field of Dreams Excursion
 
Field of Dreams
2:00 PM - 4:00 PM
Goat Yoga and Ice Cream Sandwiches
 
Three Pines
Paint a Tote Bag
 
Barn Happy
Pickleball
 
Orchard Hill Park
3:00 PM - 5:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
7:00 PM - 10:00 PM
Pep Rally on the Plaza
 
Expo Plaza
7:00 AM - 9:00 AM
Breakfast
 
Convention Center Lobby
7:00 AM - 7:00 PM
Registration Desk Open
 
Convention Center Lobby
8:00 AM - 8:30 AM
Opening Message
Keynote
Ballroom B
8:30 AM - 9:30 AM
One Decision Away: From Potential to Performance
Keynote
Ballroom B
9:45 AM - 10:45 AM
Safe Sleep, Secure Funding: The Enclosed Bed Equation
Complex Rehab Technology
Room 1 & 2
The Leadership Gap: Why High Performance Doesn’t Equal Leadership
Leadership & People Strategy
Ballroom C
Provider Enrollment Traps for the Unwary
Billing & Compliance
Room 3 & 4
The Latest Benchmarking Data: How Providers Stack up on Conversions, Denials, and Efficiency
Business Operations
Ballroom D/E
[PANEL] How Strategic is Your Business Planning with Resupply?
Respiratory
Ballroom B
[PANEL] Partnering to Modernize HME Workflows
Technology & Security
Ballroom A
11:00 AM - 12:00 PM
[PANEL] From Policy to Profit: How Sound Procedures Unlock the Full Potential of Billing Technology
Business Operations
Ballroom B
CRT Jeopardy: “I’ll Take DENIED AGAIN for $1,000!” - Unpacking Daily Doubles in Complex Rehab
Complex Rehab Technology
Ballroom D/E
Rethinking PAP Therapy: How Reduced Inspiratory Pressure and KPAP™ May Transform OSA Treatment
Respiratory
Room 1 & 2
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Sales, Marketing, & Retail
Ballroom C
Accreditation Changes: Impact for 2026 and Beyond
Billing & Compliance
Room 3 & 4
[PANEL] Measuring What Moves the Needle: KPIs That Actually Drive Results
Leadership & People Strategy
Ballroom A
12:00 PM - 1:30 PM
Expo Plaza Lunch
 
Expo Plaza
12:15 PM - 1:00 PM
[L&L PANEL] Building a Healthy Pediatric Enteral Nutrition Business
Business Operations
Ballroom A
[L&L] The Home Access Advantage: Diversification, Cash-Based Growth, and Market Expansion
Complex Rehab Technology
Ballroom D/E
[L&L] Excel Smarter, Not Harder: Using AI to Level Up Your Spreadsheets
Technology & Security
Ballroom C
[L&L] Mandibular Advancement​ Devices for OSA: Evidence-Based Treatment & the DME Partnership Model
Respiratory
Room 3 & 4
12:30 PM - 1:00 PM
HME Woman of the Year
 
Ballroom B
1:30 PM - 2:30 PM
From the Locker Room to the Board Room. Leadership built on Teamwork
Leadership & People Strategy
Ballroom C
AI in Motion: Automating the HME Revenue Cycle for Healthier Cash Flow
Business Operations
Ballroom A
[PANEL] Final Rule: Competitive Bidding, Accreditation, Provider Enrollment and Change of Ownership
Billing & Compliance
Ballroom B
Your Simple Marketing Plan
Sales, Marketing, & Retail
Ballroom D/E
Home-Centered Sleep Apnea Care: The New Role of HMEs
Respiratory
Room 3 & 4
Pivotal Points of Seating & Repositioning
Complex Rehab Technology
Room 1 & 2
2:00 PM - 4:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
2:45 PM - 3:45 PM
A DME Consultants View - Using the past to support the Future
Business Operations
Ballroom A
Advancing Oxygen Therapy:​ Expanding the Clinical and Operational Value of POCs​
Respiratory
Room 3 & 4
Driving Success: Building your AI Roadmap
Technology & Security
Ballroom C
[PANEL] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change
Integrated Health and Policy
Ballroom D/E
[PANEL] Trust, Talent, and Transformation: Unlocking Leadership Potential
Leadership & People Strategy
Ballroom B
4:00 PM - 7:00 PM
Exhibit Hall Grand Opening
 
Exhibit Hall
7:30 PM - 11:00 PM
Main Street Tailgate in Downtown Cedar Falls
 
River Place Plaza
7:00 AM - 9:00 AM
Breakfast
 
Convention Center Lobby
7:30 AM - 3:00 PM
Registration Desk Open
 
Convention Center Lobby
8:00 AM - 9:00 AM
Push with Purpose: Champion Your Choices
Keynote
Ballroom B
9:15 AM - 10:15 AM
Making the Invisible Visible: Designing Onboarding and Growth Experiences that Work
Leadership & People Strategy
Ballroom C
Home Ventilation Update: Post NCD for NIV
Respiratory
Ballroom D/E
[PANEL] Advocacy That Endures: Protecting Access in a Shifting Policy Landscape
Complex Rehab Technology
Ballroom B
Oh My Gosh, Is It Time For My Accreditation Site Visit Already?
Billing & Compliance
Room 3 & 4
State of the DME Industry: 2026 and Beyond
Business Operations
Ballroom A
Partner or Pitfall? How to Spot Red Flags in Vendor Selection
Technology & Security
Room 1 & 2
10:30 AM - 11:30 AM
Trends Impacting HR and Employees: Essential Insights for Small and Mid-size Business Owners
Leadership & People Strategy
Ballroom D/E
[PANEL] Medicare Advantage and Third-Party Administrators: Challenges Facing DME Suppliers
Billing & Compliance
Ballroom B
[PANEL] The Scale Imperative: How to Finance, Acquire and Integrate for Long-term Growth
Business Operations
Ballroom A
Level Up Your Career: ATP Gateway Workshop for Exam Success
Complex Rehab Technology
Room 1 & 2
Advancing Airway Clearance: Understanding Oscillating Lung Expansion (OLE) Therapy
Respiratory
Room 3 & 4
Dear AI: Nice to Meet You
Technology & Security
Ballroom C
11:00 AM - 2:00 PM
Exhibit Hall
 
Exhibit Hall
12:00 PM - 1:30 PM
Lunch Buffet
 
Convention Center Lobby
1:30 PM - 2:30 PM
Power Assist for Manual Wheelchairs: A Clinical Perspective
Complex Rehab Technology
Room 1 & 2
Navigating the Perfect Storm: Strategic Growth in an Era of Disruption
Business Operations
Ballroom C
Succession Planning: from Framework to Execution
Leadership & People Strategy
Ballroom D/E
Making the Most of Competitive Bidding
Integrated Health and Policy
Room 3 & 4
[PANEL] Compliance, Convenience and Cash Flow: The Strategic Triangle for RCM Profitability in 2026
Billing & Compliance
Ballroom B
Dear AI: Will You Be My Friend?
Technology & Security
Ballroom A
2:00 PM - 4:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
2:45 PM - 3:45 PM
Building Firm Foundations in Early Intervention: Adaptive Standing as AT
Complex Rehab Technology
Ballroom D/E
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow
Sales, Marketing, & Retail
Room 3 & 4
Becoming Who You Choose to Be: Embracing Change, Growth, and Possibility
Leadership & People Strategy
Ballroom C
[Q&A] Respiratory and Dialysis: Driving Profitability and Efficiency
Respiratory
Ballroom B
Compression Market: Patient Population, Engaging with Referrals, Product Selection & Coverage
Integrated Health and Policy
Room 1 & 2
The Medicare Audit Playbook: Navigating Scrutiny and Strengthening Outcomes
Billing & Compliance
Ballroom A
4:00 PM - 5:00 PM
A Pathway to Leadership: Volunteer for a Professional Membership Association
Leadership & People Strategy
Room 3 & 4
Smarter Surfaces, Better Outcomes: Prevent Pressure Injuries and Strengthen Referral Partnerships
Business Operations
Ballroom A
Don't Lose YOUR Shirt on Wheelchair Repairs
Complex Rehab Technology
Ballroom B
Demanding Mom's Deserve More
Integrated Health and Policy
Room 1 & 2
6:30 PM - 10:00 PM
Heartland High School Reunion
 
VGM Farm
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Name Time Track More Info
Pre-Con Breakfast7:00 AM - 9:00 AM 
Registration Desk Open7:30 AM - 5:30 PM 
[PRE-CON] From Chaos to Control: How to Optimize Your Inventory8:30 AM - 11:30 AMBusiness Operations
[PRE-CON] Simplified Selling of the AffloVest8:30 AM - 11:30 AMRespiratory
[PRE-CON] How to Increase Sales Through Leadership8:30 AM - 11:30 AMLeadership & People Strategy
Journey Through VGM’s Headquarters10:00 AM - 12:00 PM 
Van G Miller Golf Tournament11:00 AM - 6:00 PM 
Journey Through VGM’s Headquarters12:30 PM - 2:30 PM 
Field of Dreams Excursion1:00 PM - 5:15 PM 
Goat Yoga and Ice Cream Sandwiches2:00 PM - 4:00 PM 
Paint a Tote Bag2:00 PM - 4:00 PM 
Pickleball2:00 PM - 4:00 PM 
Journey Through VGM’s Headquarters3:00 PM - 5:00 PM 
Pep Rally on the Plaza7:00 PM - 10:00 PM 
Name Time Track More Info
Breakfast7:00 AM - 9:00 AM 
Registration Desk Open7:00 AM - 7:00 PM 
Opening Message8:00 AM - 8:30 AMKeynote
One Decision Away: From Potential to Performance8:30 AM - 9:30 AMKeynote
Safe Sleep, Secure Funding: The Enclosed Bed Equation9:45 AM - 10:45 AMComplex Rehab Technology
The Leadership Gap: Why High Performance Doesn’t Equal Leadership9:45 AM - 10:45 AMLeadership & People Strategy
Provider Enrollment Traps for the Unwary9:45 AM - 10:45 AMBilling & Compliance
The Latest Benchmarking Data: How Providers Stack up on Conversions, Denials, and Efficiency9:45 AM - 10:45 AMBusiness Operations
[PANEL] How Strategic is Your Business Planning with Resupply?9:45 AM - 10:45 AMRespiratory
[PANEL] Partnering to Modernize HME Workflows9:45 AM - 10:45 AMTechnology & Security
[PANEL] From Policy to Profit: How Sound Procedures Unlock the Full Potential of Billing Technology11:00 AM - 12:00 PMBusiness Operations
CRT Jeopardy: “I’ll Take DENIED AGAIN for $1,000!” - Unpacking Daily Doubles in Complex Rehab11:00 AM - 12:00 PMComplex Rehab Technology
Rethinking PAP Therapy: How Reduced Inspiratory Pressure and KPAP™ May Transform OSA Treatment11:00 AM - 12:00 PMRespiratory
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals11:00 AM - 12:00 PMSales, Marketing, & Retail
Accreditation Changes: Impact for 2026 and Beyond11:00 AM - 12:00 PMBilling & Compliance
[PANEL] Measuring What Moves the Needle: KPIs That Actually Drive Results11:00 AM - 12:00 PMLeadership & People Strategy
Expo Plaza Lunch12:00 PM - 1:30 PM 
[L&L PANEL] Building a Healthy Pediatric Enteral Nutrition Business12:15 PM - 1:00 PMBusiness Operations
[L&L] The Home Access Advantage: Diversification, Cash-Based Growth, and Market Expansion12:15 PM - 1:00 PMComplex Rehab Technology
[L&L] Excel Smarter, Not Harder: Using AI to Level Up Your Spreadsheets12:15 PM - 1:00 PMTechnology & Security
[L&L] Mandibular Advancement​ Devices for OSA: Evidence-Based Treatment & the DME Partnership Model12:15 PM - 1:00 PMRespiratory
HME Woman of the Year12:30 PM - 1:00 PM 
From the Locker Room to the Board Room. Leadership built on Teamwork1:30 PM - 2:30 PMLeadership & People Strategy
AI in Motion: Automating the HME Revenue Cycle for Healthier Cash Flow1:30 PM - 2:30 PMBusiness Operations
[PANEL] Final Rule: Competitive Bidding, Accreditation, Provider Enrollment and Change of Ownership1:30 PM - 2:30 PMBilling & Compliance
Your Simple Marketing Plan1:30 PM - 2:30 PMSales, Marketing, & Retail
Home-Centered Sleep Apnea Care: The New Role of HMEs1:30 PM - 2:30 PMRespiratory
Pivotal Points of Seating & Repositioning1:30 PM - 2:30 PMComplex Rehab Technology
Journey Through VGM’s Headquarters2:00 PM - 4:00 PM 
A DME Consultants View - Using the past to support the Future2:45 PM - 3:45 PMBusiness Operations
Advancing Oxygen Therapy:​ Expanding the Clinical and Operational Value of POCs​2:45 PM - 3:45 PMRespiratory
Driving Success: Building your AI Roadmap2:45 PM - 3:45 PMTechnology & Security
[PANEL] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change2:45 PM - 3:45 PMIntegrated Health and Policy
[PANEL] Trust, Talent, and Transformation: Unlocking Leadership Potential2:45 PM - 3:45 PMLeadership & People Strategy
Exhibit Hall Grand Opening4:00 PM - 7:00 PM 
Main Street Tailgate in Downtown Cedar Falls7:30 PM - 11:00 PM 
Name Time Track More Info
Breakfast7:00 AM - 9:00 AM 
Registration Desk Open7:30 AM - 3:00 PM 
Push with Purpose: Champion Your Choices8:00 AM - 9:00 AMKeynote
Making the Invisible Visible: Designing Onboarding and Growth Experiences that Work9:15 AM - 10:15 AMLeadership & People Strategy
Home Ventilation Update: Post NCD for NIV9:15 AM - 10:15 AMRespiratory
[PANEL] Advocacy That Endures: Protecting Access in a Shifting Policy Landscape9:15 AM - 10:15 AMComplex Rehab Technology
Oh My Gosh, Is It Time For My Accreditation Site Visit Already?9:15 AM - 10:15 AMBilling & Compliance
State of the DME Industry: 2026 and Beyond9:15 AM - 10:15 AMBusiness Operations
Partner or Pitfall? How to Spot Red Flags in Vendor Selection9:15 AM - 10:15 AMTechnology & Security
Trends Impacting HR and Employees: Essential Insights for Small and Mid-size Business Owners10:30 AM - 11:30 AMLeadership & People Strategy
[PANEL] Medicare Advantage and Third-Party Administrators: Challenges Facing DME Suppliers10:30 AM - 11:30 AMBilling & Compliance
[PANEL] The Scale Imperative: How to Finance, Acquire and Integrate for Long-term Growth10:30 AM - 11:30 AMBusiness Operations
Level Up Your Career: ATP Gateway Workshop for Exam Success10:30 AM - 11:30 AMComplex Rehab Technology
Advancing Airway Clearance: Understanding Oscillating Lung Expansion (OLE) Therapy10:30 AM - 11:30 AMRespiratory
Dear AI: Nice to Meet You10:30 AM - 11:30 AMTechnology & Security
Exhibit Hall11:00 AM - 2:00 PM 
Lunch Buffet12:00 PM - 1:30 PM 
Power Assist for Manual Wheelchairs: A Clinical Perspective1:30 PM - 2:30 PMComplex Rehab Technology
Navigating the Perfect Storm: Strategic Growth in an Era of Disruption1:30 PM - 2:30 PMBusiness Operations
Succession Planning: from Framework to Execution1:30 PM - 2:30 PMLeadership & People Strategy
Making the Most of Competitive Bidding1:30 PM - 2:30 PMIntegrated Health and Policy
[PANEL] Compliance, Convenience and Cash Flow: The Strategic Triangle for RCM Profitability in 20261:30 PM - 2:30 PMBilling & Compliance
Dear AI: Will You Be My Friend?1:30 PM - 2:30 PMTechnology & Security
Journey Through VGM’s Headquarters2:00 PM - 4:00 PM 
Building Firm Foundations in Early Intervention: Adaptive Standing as AT2:45 PM - 3:45 PMComplex Rehab Technology
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow2:45 PM - 3:45 PMSales, Marketing, & Retail
Becoming Who You Choose to Be: Embracing Change, Growth, and Possibility2:45 PM - 3:45 PMLeadership & People Strategy
[Q&A] Respiratory and Dialysis: Driving Profitability and Efficiency2:45 PM - 3:45 PMRespiratory
Compression Market: Patient Population, Engaging with Referrals, Product Selection & Coverage2:45 PM - 3:45 PMIntegrated Health and Policy
The Medicare Audit Playbook: Navigating Scrutiny and Strengthening Outcomes2:45 PM - 3:45 PMBilling & Compliance
A Pathway to Leadership: Volunteer for a Professional Membership Association4:00 PM - 5:00 PMLeadership & People Strategy
Smarter Surfaces, Better Outcomes: Prevent Pressure Injuries and Strengthen Referral Partnerships4:00 PM - 5:00 PMBusiness Operations
Don't Lose YOUR Shirt on Wheelchair Repairs4:00 PM - 5:00 PMComplex Rehab Technology
Demanding Mom's Deserve More4:00 PM - 5:00 PMIntegrated Health and Policy
Heartland High School Reunion6:30 PM - 10:00 PM 

CEU Requirements

  1. Scan your name badge when you enter and leave each session you attend. You must attend at least 90% of a session in order to earn continuing education credit.
  2. Complete the evaluation form for each session you attend. Evaluation forms will be available on the Heartland website and can be accessed on your phone or computer. 

Full requirements can be found at CEU Requirements