AGENDA

Your unforgettable experience begins here!

View everything the conference has to offer and get the education you need. 

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Name # Registrations Capacity Time Track More Info
Registration Desk Open0 7:30 AM - 5:00 PM 
[PRE-CON] Coming Soon0 8:00 AM - 11:00 AMBusiness Operations
[PRE-CON] Simplified Selling of the AffloVest0 8:00 AM - 11:00 AMRespiratory
[PRE-CON] How to Increase Sales Through Leadership0 8:00 AM - 11:00 AMLeadership & People Strategy
[PRE-CON] Coming Soon0 8:00 AM - 11:00 AMTechnology & Security
Journey Through VGM’s Headquarters293010:00 AM - 12:00 PM 
Van G Miller Golf Tournament428011:00 AM - 6:00 PM 
Journey Through VGM’s Headquarters193012:30 PM - 2:30 PM 
Field of Dreams Excursion23251:00 PM - 5:15 PM 
Paint a Tote Bag5202:00 PM - 4:00 PM 
Pickleball17202:00 PM - 4:00 PM 
Goat Yoga and Ice Cream Sandwiches9202:00 PM - 4:00 PM 
Journey Through VGM’s Headquarters25303:00 PM - 5:00 PM 
Pep Rally on the Plaza0 7:00 PM - 10:00 PM 
Name # Registrations Capacity Time Track More Info
Registration Desk Open0 7:30 AM - 5:00 PM 
Opening Message0 8:00 AM - 8:30 AMKeynote
Keynote: Coming Soon0 8:30 AM - 9:30 AMKeynote
Safe Sleep, Secure Funding: The Enclosed Bed Equation0 9:45 AM - 10:45 AMComplex Rehab Technology
The Leadership Gap: Why High Performance Doesn’t Equal Leadership0 9:45 AM - 10:45 AMLeadership & People Strategy
[PANEL] How Strategic is Your Business Planning with Resupply?0 9:45 AM - 10:45 AMRespiratory
Partner or Pitfall? How to Spot Red Flags in Vendor Selection0 9:45 AM - 10:45 AMTechnology & Security
Coming Soon0 9:45 AM - 10:45 AMBilling & Compliance
The Latest Benchmarking Data: How Providers Stack up on Conversions, Denials, and Efficiency0 9:45 AM - 10:45 AMBusiness Operations
Rethinking PAP Therapy: How Reduced Inspiratory Pressure and KPAP™ May Transform OSA Treatment0 11:00 AM - 12:00 PMRespiratory
Provider Enrollment Traps for the Unwary0 11:00 AM - 12:00 PMBilling & Compliance
Becoming Who You Choose to Be: Embracing Change, Growth, and Possibility0 11:00 AM - 12:00 PMLeadership & People Strategy
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals0 11:00 AM - 12:00 PMSales, Marketing, & Retail
[PANEL] From Policy to Profit: How Sound Procedures Unlock the Full Potential of Billing Technology0 11:00 AM - 12:00 PMBusiness Operations
CRT Jeopardy: “I’ll Take DENIED AGAIN for $1,000!” - Unpacking Daily Doubles in Complex Rehab0 11:00 AM - 12:00 PMComplex Rehab Technology
Expo Plaza Lunch0 12:00 PM - 1:30 PM 
[L&L] Excel Smarter, Not Harder: Using AI to Level Up Your Spreadsheets0 12:15 PM - 1:00 PMTechnology & Security
[L&L] AI in Motion: Automating the HME Revenue Cycle for Healthier Cash Flow0 12:15 PM - 1:00 PMBusiness Operations
[L&L] How to Incorporate Oral Appliance Therapy Into Your Product Offering0 12:15 PM - 1:00 PMRespiratory
[L&L PANEL] Building a Healthy Pediatric Enteral Nutrition Business0 12:15 PM - 1:00 PMBusiness Operations
[L&L] The Home Access Advantage: Diversification, Cash-Based Growth, and Market Expansion0 12:15 PM - 1:00 PMComplex Rehab Technology
HME Woman of the Year0 12:30 PM - 1:00 PM 
Power Assist for Manual Wheelchairs: A Clinical Perspective0 1:30 PM - 2:30 PMComplex Rehab Technology
From the Locker Room to the Board Room. Leadership built on Teamwork0 1:30 PM - 2:30 PMLeadership & People Strategy
Home-Centered Sleep Apnea Care: The New Role of HMEs0 1:30 PM - 2:30 PMRespiratory
[PANEL] Final Rule: Competitive Bidding, Accreditation, Provider Enrollment and Change of Ownership0 1:30 PM - 2:30 PMBilling & Compliance
Your Simple Marketing Plan0 1:30 PM - 2:30 PMSales, Marketing, & Retail
Coming Soon0 1:30 PM - 2:30 PMBusiness Operations
Journey Through VGM’s Headquarters35352:00 PM - 4:00 PM 
Driving Success: Building your AI Roadmap0 2:45 PM - 3:45 PMTechnology & Security
A DME Consultants View - Using the past to support the Future0 2:45 PM - 3:45 PMBusiness Operations
Oxygen Therapy in the Home-Ensuring Success and Patient/Referral Satisfaction0 2:45 PM - 3:45 PMRespiratory
[PANEL] Trust, Talent, and Transformation: Unlocking Leadership Potential0 2:45 PM - 3:45 PMLeadership & People Strategy
[PANEL] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change0 2:45 PM - 3:45 PMBusiness Operations
More Than Billing: A Strategic Playbook for Revenue Optimization in CRT0 2:45 PM - 3:45 PMComplex Rehab Technology
Exhibit Hall Grand Opening0 4:00 PM - 7:00 PM 
Main Street Tailgate in Downtown Cedar Falls0 7:30 PM - 11:00 PM 
Name # Registrations Capacity Time Track More Info
Coming Soon0 8:00 AM - 9:00 AMKeynote
[PANEL] Advocacy That Endures: Protecting Access in a Shifting Policy Landscape Session Description0 9:15 AM - 10:15 AMComplex Rehab Technology
State of the DME Industry: 2026 and Beyond0 9:15 AM - 10:15 AMBusiness Operations
[PANEL] Home Ventilation Update: Post NCD for NIV0 9:15 AM - 10:15 AMRespiratory
Making the Invisible Visible: Designing Onboarding and Growth Experiences that Work0 9:15 AM - 10:15 AMLeadership & People Strategy
Oh My Gosh, Is It Time For My Accreditation Site Visit Already?0 9:15 AM - 10:15 AMBilling & Compliance
[PANEL] Medicare Advantage and Third-Party Administrators: Challenges Facing DME Suppliers0 10:30 AM - 11:30 AMBilling & Compliance
Level Up Your Career: ATP Gateway Workshop for Exam Success0 10:30 AM - 11:30 AMComplex Rehab Technology
Advancing Airway Clearance: Understanding Oscillating Lung Expansion (OLE) Therapy0 10:30 AM - 11:30 AMRespiratory
Trends Impacting HR and Employees: Essential Insights for Small and Mid-size Business Owners0 10:30 AM - 11:30 AMLeadership & People Strategy
Exhibit Hall Lunch0 11:00 AM - 2:00 PM 
[PANEL] Compliance, Convenience and Cash Flow: The Strategic Triangle for RCM Profitability in 20260 1:30 PM - 2:30 PMBilling & Compliance
[PANEL] Making the Most of Competitive Bidding0 1:30 PM - 2:30 PMIntegrated Health and Policy
Navigating the Perfect Storm: Strategic Growth in an Era of Disruption0 1:30 PM - 2:30 PMBusiness Operations
Pivotal Points of Seating & Repositioning0 1:30 PM - 2:30 PMComplex Rehab Technology
Dear AI: Will You Be My Friend?0 1:30 PM - 2:30 PMTechnology & Security
Journey Through VGM’s Headquarters9352:00 PM - 4:00 PM 
Building Firm Foundations in Early Intervention: Adaptive Standing as AT0 2:45 PM - 3:45 PMComplex Rehab Technology
[PANEL] Measuring What Moves the Needle: KPIs That Actually Drive Results0 2:45 PM - 3:45 PMLeadership & People Strategy
Compression Market: Patient Population, Engaging with Referrals, Product Selection & Coverage0 2:45 PM - 3:45 PMIntegrated Health and Policy
Audit Environment: What's New, Now, Next?0 2:45 PM - 3:45 PMBilling & Compliance
Don't Lose YOUR Shirt on Wheelchair Repairs0 4:00 PM - 5:00 PMComplex Rehab Technology
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow0 4:00 PM - 5:00 PMSales, Marketing, & Retail
Demanding Mom's Deserve More0 4:00 PM - 5:00 PMIntegrated Health and Policy
Smarter Surfaces, Better Outcomes: Prevent Pressure Injuries and Strengthen Referral Partnerships0 4:00 PM - 5:00 PMBusiness Operations
[PANEL] Partnering to Modernize HME Workflows0 4:00 PM - 5:00 PMTechnology & Security
A Pathway to Leadership: Volunteer for a Professional Membership Association0 4:00 PM - 5:00 PMLeadership & People Strategy
Heartland High School Reunion0 6:30 PM - 10:00 PM 
7:30 AM - 5:00 PM
Registration Desk Open
 
Convention Center Lobby
8:00 AM - 11:00 AM
[PRE-CON] Coming Soon
Business Operations
Ballroom B
[PRE-CON] Simplified Selling of the AffloVest
Respiratory
Ballroom D/E
[PRE-CON] How to Increase Sales Through Leadership
Leadership & People Strategy
Ballroom C
[PRE-CON] Coming Soon
Technology & Security
Ballroom A
10:00 AM - 12:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
11:00 AM - 6:00 PM
Van G Miller Golf Tournament
 
Irv Warren Golf Course
12:30 PM - 2:30 PM
Journey Through VGM’s Headquarters
 
VGM Campus
1:00 PM - 5:15 PM
Field of Dreams Excursion
 
 
2:00 PM - 4:00 PM
Paint a Tote Bag
 
 
Pickleball
 
 
Goat Yoga and Ice Cream Sandwiches
 
Three Pines
3:00 PM - 5:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
7:00 PM - 10:00 PM
Pep Rally on the Plaza
 
Expo Plaza
7:30 AM - 5:00 PM
Registration Desk Open
 
Convention Center Lobby
8:00 AM - 8:30 AM
Opening Message
Keynote
Ballroom B
8:30 AM - 9:30 AM
Keynote: Coming Soon
Keynote
Ballroom B
9:45 AM - 10:45 AM
Safe Sleep, Secure Funding: The Enclosed Bed Equation
Complex Rehab Technology
Ballroom D/E
The Leadership Gap: Why High Performance Doesn’t Equal Leadership
Leadership & People Strategy
Ballroom C
[PANEL] How Strategic is Your Business Planning with Resupply?
Respiratory
Ballroom B
Partner or Pitfall? How to Spot Red Flags in Vendor Selection
Technology & Security
Room 1 & 2
Coming Soon
Billing & Compliance
Room 3 & 4
The Latest Benchmarking Data: How Providers Stack up on Conversions, Denials, and Efficiency
Business Operations
Ballroom A
11:00 AM - 12:00 PM
Rethinking PAP Therapy: How Reduced Inspiratory Pressure and KPAP™ May Transform OSA Treatment
Respiratory
Room 1 & 2
Provider Enrollment Traps for the Unwary
Billing & Compliance
Ballroom A
Becoming Who You Choose to Be: Embracing Change, Growth, and Possibility
Leadership & People Strategy
Ballroom C
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Sales, Marketing, & Retail
Room 3 & 4
[PANEL] From Policy to Profit: How Sound Procedures Unlock the Full Potential of Billing Technology
Business Operations
Ballroom B
CRT Jeopardy: “I’ll Take DENIED AGAIN for $1,000!” - Unpacking Daily Doubles in Complex Rehab
Complex Rehab Technology
Ballroom D/E
12:00 PM - 1:30 PM
Expo Plaza Lunch
 
Expo Plaza
12:15 PM - 1:00 PM
[L&L] Excel Smarter, Not Harder: Using AI to Level Up Your Spreadsheets
Technology & Security
Ballroom A
[L&L] AI in Motion: Automating the HME Revenue Cycle for Healthier Cash Flow
Business Operations
Ballroom C
[L&L] How to Incorporate Oral Appliance Therapy Into Your Product Offering
Respiratory
Room 3 & 4
[L&L PANEL] Building a Healthy Pediatric Enteral Nutrition Business
Business Operations
Ballroom D/E
[L&L] The Home Access Advantage: Diversification, Cash-Based Growth, and Market Expansion
Complex Rehab Technology
Room 1 & 2
12:30 PM - 1:00 PM
HME Woman of the Year
 
Ballroom B
1:30 PM - 2:30 PM
Power Assist for Manual Wheelchairs: A Clinical Perspective
Complex Rehab Technology
Room 1 & 2
From the Locker Room to the Board Room. Leadership built on Teamwork
Leadership & People Strategy
Ballroom C
Home-Centered Sleep Apnea Care: The New Role of HMEs
Respiratory
Room 3 & 4
[PANEL] Final Rule: Competitive Bidding, Accreditation, Provider Enrollment and Change of Ownership
Billing & Compliance
Ballroom B
Your Simple Marketing Plan
Sales, Marketing, & Retail
Ballroom D/E
Coming Soon
Business Operations
Ballroom A
2:00 PM - 4:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
2:45 PM - 3:45 PM
Driving Success: Building your AI Roadmap
Technology & Security
Ballroom C
A DME Consultants View - Using the past to support the Future
Business Operations
Ballroom A
Oxygen Therapy in the Home-Ensuring Success and Patient/Referral Satisfaction
Respiratory
Room 3 & 4
[PANEL] Trust, Talent, and Transformation: Unlocking Leadership Potential
Leadership & People Strategy
Ballroom B
[PANEL] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change
Business Operations
Ballroom D/E
More Than Billing: A Strategic Playbook for Revenue Optimization in CRT
Complex Rehab Technology
Room 1 & 2
4:00 PM - 7:00 PM
Exhibit Hall Grand Opening
 
Exhibit Hall
7:30 PM - 11:00 PM
Main Street Tailgate in Downtown Cedar Falls
 
 
8:00 AM - 9:00 AM
Coming Soon
Keynote
Ballroom B
9:15 AM - 10:15 AM
[PANEL] Advocacy That Endures: Protecting Access in a Shifting Policy Landscape Session Description
Complex Rehab Technology
Ballroom B
State of the DME Industry: 2026 and Beyond
Business Operations
Ballroom A
[PANEL] Home Ventilation Update: Post NCD for NIV
Respiratory
Ballroom D/E
Making the Invisible Visible: Designing Onboarding and Growth Experiences that Work
Leadership & People Strategy
Ballroom C
Oh My Gosh, Is It Time For My Accreditation Site Visit Already?
Billing & Compliance
Room 3 & 4
10:30 AM - 11:30 AM
[PANEL] Medicare Advantage and Third-Party Administrators: Challenges Facing DME Suppliers
Billing & Compliance
Ballroom B
Level Up Your Career: ATP Gateway Workshop for Exam Success
Complex Rehab Technology
Ballroom D/E
Advancing Airway Clearance: Understanding Oscillating Lung Expansion (OLE) Therapy
Respiratory
Room 3 & 4
Trends Impacting HR and Employees: Essential Insights for Small and Mid-size Business Owners
Leadership & People Strategy
Ballroom C
11:00 AM - 2:00 PM
Exhibit Hall Lunch
 
Exhibit Hall
1:30 PM - 2:30 PM
[PANEL] Compliance, Convenience and Cash Flow: The Strategic Triangle for RCM Profitability in 2026
Billing & Compliance
Ballroom D/E
[PANEL] Making the Most of Competitive Bidding
Integrated Health and Policy
Ballroom B
Navigating the Perfect Storm: Strategic Growth in an Era of Disruption
Business Operations
Ballroom C
Pivotal Points of Seating & Repositioning
Complex Rehab Technology
Room 1 & 2
Dear AI: Will You Be My Friend?
Technology & Security
Ballroom A
2:00 PM - 4:00 PM
Journey Through VGM’s Headquarters
 
VGM Campus
2:45 PM - 3:45 PM
Building Firm Foundations in Early Intervention: Adaptive Standing as AT
Complex Rehab Technology
Ballroom D/E
[PANEL] Measuring What Moves the Needle: KPIs That Actually Drive Results
Leadership & People Strategy
Ballroom B
Compression Market: Patient Population, Engaging with Referrals, Product Selection & Coverage
Integrated Health and Policy
Room 1 & 2
Audit Environment: What's New, Now, Next?
Billing & Compliance
Room 3 & 4
4:00 PM - 5:00 PM
Don't Lose YOUR Shirt on Wheelchair Repairs
Complex Rehab Technology
Ballroom D/E
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow
Sales, Marketing, & Retail
Room 1 & 2
Demanding Mom's Deserve More
Integrated Health and Policy
Room 3 & 4
Smarter Surfaces, Better Outcomes: Prevent Pressure Injuries and Strengthen Referral Partnerships
Business Operations
Ballroom A
[PANEL] Partnering to Modernize HME Workflows
Technology & Security
Ballroom B
A Pathway to Leadership: Volunteer for a Professional Membership Association
Leadership & People Strategy
Ballroom C
6:30 PM - 10:00 PM
Heartland High School Reunion
 
VGM Farm

CEU Requirements

  1. Scan your name badge when you enter and leave each session you attend. You must attend at least 90% of a session in order to earn continuing education credit.
  2. Complete the evaluation form for each session you attend. Evaluation forms will be available on the Heartland website and can be accessed on your phone or computer. 

Full requirements can be found at CEU Requirements