AGENDA

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View everything the conference has to offer and get the education you need. 

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Name # Registrations Capacity Time Track More Info
Breakfast (Pre-Con)0 7:00 AM - 8:30 AM 
Heartland Check-in Registration Open0 7:30 AM - 5:30 PM 
[PRE-CON] ProCircular Cyber Escape Room12 8:30 AM - 11:30 AMTechnology & Security
[PRE-CON] From Hire to Retire: People Trends Shaping the Employee Experience31 8:30 AM - 11:30 AMLeadership & People Strategy
[PRE-CON] Mastering DMEPOS Revenue Cycle: Intake, Billing, Collections & Resupply64 8:30 AM - 11:30 AMBilling & Compliance
[PRE-CON] Marketing 102: Digital Marketing Workshop38 8:30 AM - 11:30 AMSales, Marketing, & Retail
VGM Journey232510:00 AM - 12:00 PMSocial Event
Van G Miller Golf Tournament535411:30 AM - 6:00 PMSocial Event
VGM Journey292512:30 PM - 2:30 PMSocial Event
Three Pines Farm20202:00 PM - 4:00 PMSocial Event
Hansen's Dairy Farm Tour26302:00 PM - 4:00 PMSocial Event
Pickleball36642:00 PM - 4:00 PMSocial Event
VGM Journey20253:00 PM - 5:00 PMSocial Event
Hansen's Dairy Farm Tour29304:00 PM - 6:00 PMSocial Event
First-Time Attendee Social0 6:00 PM - 7:00 PMSocial Event
Party on the Plaza0 7:00 PM - 10:00 PMSocial Event
Name # Registrations Capacity Time Track More Info
Breakfast0 7:00 AM - 9:30 AM 
Heartland Check-in Registration Open0 7:00 AM - 7:00 PM 
Opening Message - Lindy Tentinger, Craig Douglas, & Tyler Mahncke0 8:00 AM - 8:30 AM 
KEYNOTE: The Rebellious Recovery0 8:30 AM - 9:30 AM 
Technology and Value Based Care: An Efficiency Matter0 9:45 AM - 10:45 AMBusiness Operations
The Survey Says: STOP CRT Denials0 9:45 AM - 10:45 AMComplex Rehab Technology
Proactive Cyber Essentials for HME/DMEs0 9:45 AM - 10:45 AMTechnology & Security
[Panel] When Referrals Fax, AI Delivers Digital0 9:45 AM - 10:45 AMSales, Marketing, & Retail
Cultivating a Learning Ecosystem0 9:45 AM - 10:45 AMLeadership & People Strategy
Home Ventilation 2025 and Beyond: Turning Data into Market Share0 9:45 AM - 10:45 AMRespiratory
[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow's Threats0 11:00 AM - 12:00 PMTechnology & Security
RED is NOT the New Black0 11:00 AM - 12:00 PMBilling & Compliance
Leadership Agility - A Staffing Shortage Antidote0 11:00 AM - 12:00 PMLeadership & People Strategy
Analysis, Evaluation, and Continuous Improvement of the FMA/UDS Mobility Registry0 11:00 AM - 12:00 PMComplex Rehab Technology
New Medicare Requirements of the Accreditation Organizations Affecting Your Business0 11:00 AM - 12:00 PMBusiness Operations
[Panel] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change0 11:00 AM - 12:00 PMIntegrated Health and Policy
Expo Plaza Lunch0 12:00 PM - 1:30 PM 
Transforming Business Operations with Microsoft 365: An Email Discussion0 12:15 PM - 1:00 PMTechnology & Security
The Next Innovation in Respiratory Support: Asymmetric High Flow0 12:15 PM - 1:00 PMRespiratory
[Panel] Stay in YOUR Lane - The ATP Assessment and the Wheelchair Evaluation0 12:15 PM - 1:00 PMComplex Rehab Technology
Unlock Peak Performance: The Power of Workforce Management0 12:15 PM - 1:00 PMBusiness Operations
HME Woman Of The Year Award0 1:00 PM - 1:30 PM 
Building Community: Sustaining Quality Employees0 1:30 PM - 2:30 PMLeadership & People Strategy
[Panel] Referral Based Marketing for Complex Rehab Technology Providers0 1:30 PM - 2:30 PMComplex Rehab Technology
Creating a Value Based Care Model for Respiratory Therapy Services0 1:30 PM - 2:30 PMRespiratory
Embracing AI: Managing Change and Fostering Adoption0 1:30 PM - 2:30 PMBusiness Operations
Staying Ahead of the Curve: Essential Policy Updates for 20250 1:30 PM - 2:30 PMBilling & Compliance
Elevate your Accounting and FP&A Functions for the Non-financial Leader0 1:30 PM - 2:30 PMIntegrated Health and Policy
VGM Journey26252:00 PM - 4:00 PMSocial Event
Developing and Implementing a Data-Driven Strategy0 2:45 PM - 3:45 PMBusiness Operations
[Panel] Wheelchair Repair REFORM - Why, What and How0 2:45 PM - 3:45 PMComplex Rehab Technology
From Transparency to Claims and Back Again - Data Driven DME Market Assessments0 2:45 PM - 3:45 PMSales, Marketing, & Retail
Mastering Emotionally Intelligent Feedback: Building Stronger Connections0 2:45 PM - 3:45 PMLeadership & People Strategy
Weathering the Storm: Lessons from Hurricane Helene and Asheville Floods0 2:45 PM - 3:45 PMTechnology & Security
Resupply Revolution: Transforming Your Approach0 2:45 PM - 3:45 PMRespiratory
Exhibit Hall Grand Opening0 4:00 PM - 7:00 PM 
Main Street Mingle & Community Dinners0 7:30 PM - 10:30 PMSocial Event
Name # Registrations Capacity Time Track More Info
Breakfast0 7:00 AM - 8:30 AM 
Heartland Check-in Registration Open0 7:30 AM - 4:00 PM 
Building a Compliant Healthcare eCommerce Framework for Future Growth0 8:00 AM - 9:00 AMTechnology & Security
[Panel] The Power of DNA0 8:00 AM - 9:00 AMRespiratory
Unlocking Growth: The Value of SBA Lending for Home Healthcare Businesses0 8:00 AM - 9:00 AMBusiness Operations
Understanding the Local DME Role in Lymphedema Care0 8:00 AM - 9:00 AMSales, Marketing, & Retail
The Real Case Scenarios of Surgical Dressings0 8:00 AM - 9:00 AMIntegrated Health and Policy
Employer Strategies for Managing Mental Health in the Workplace0 8:00 AM - 9:00 AMLeadership & People Strategy
Partner Connections0 9:00 AM - 11:00 AM 
RISE UP: Unlocking Your Potential and Driving Sales Through Personal and Professional Growth0 9:15 AM - 10:15 AMSales, Marketing, & Retail
The Heartbeat of Success: Building a Thriving Company Culture0 9:15 AM - 10:15 AMLeadership & People Strategy
Where Do We Stand? The Outlook on Power Standing Wheelchairs0 9:15 AM - 10:15 AMComplex Rehab Technology
Audit Landscape: What's the Latest and What Can We Expect?0 9:15 AM - 10:15 AMBilling & Compliance
[Panel] Innovative Solutions in Modern Resupply0 9:15 AM - 10:15 AMRespiratory
Actional Strategies to UNLOCK Revenue0 9:15 AM - 10:15 AMBusiness Operations
What Does This Industry Sell?0 10:30 AM - 11:30 AMSales, Marketing, & Retail
AI Unwrapped: Intro into AI0 10:30 AM - 11:30 AMTechnology & Security
Using Tilt Bases for Pressure, Posture, Function, and Participation0 10:30 AM - 11:30 AMComplex Rehab Technology
Receiving Feedback: Insights on the Art and Science of This Essential Skill0 10:30 AM - 11:30 AMLeadership & People Strategy
Setting Up Your HME For Enrollment Success0 10:30 AM - 11:30 AMBilling & Compliance
[Panel] Managing by the Numbers: Uniting Financial and AR Management for Healthcare Success0 10:30 AM - 11:30 AMBusiness Operations
Exhibit Hall & Lunch0 11:00 AM - 2:00 PM 
Identification, Care, Treatment and Management of the Bronchiectasis Patient0 1:30 PM - 2:00 PMRespiratory
From Surviving to Thriving: Helping Team Members Navigate Change0 1:30 PM - 2:30 PMLeadership & People Strategy
[Panel] The State of the HME Industry - From the Provider's Perspective0 1:30 PM - 2:30 PMBusiness Operations
Safe Sleep Solutions: Unlocking the Secrets to Healthy and Secure Slumber Through Safety Beds0 1:30 PM - 2:30 PMComplex Rehab Technology
Harnessing the Power of AI in HME: Where to Start0 1:30 PM - 2:30 PMTechnology & Security
Enhancing Patient Pay Policies: Strategies for Effective Reimbursement0 1:30 PM - 2:30 PMBilling & Compliance
VGM Journey25252:00 PM - 4:00 PMSocial Event
Long-term PAP Adherence: Are We Ready to Look Beyond 90 Days?0 2:45 PM - 3:45 PMRespiratory
The Smoke & Mirrors of AI: Solving the Patient Processing Problem0 2:45 PM - 3:45 PMBusiness Operations
[Panel] Balancing Comfort and Complexity: The Dual Sides of Custom Seating0 2:45 PM - 3:45 PMComplex Rehab Technology
The Subtle Art of Building Influence0 2:45 PM - 3:45 PMLeadership & People Strategy
Redefining Oxygen:​ The Clinical and Strategic Case for POC0 2:45 PM - 3:45 PMRespiratory
Business Growth Through Payer Network Development & Innovation0 2:45 PM - 3:45 PMBilling & Compliance
[Panel] CGMs and Beyond! Learn How to Navigate This Expanding Market to Grow Your Bottom Line0 4:00 PM - 5:00 PMBilling & Compliance
EtCO2 Monitoring0 4:00 PM - 5:00 PMRespiratory
Empathy and Understanding: Building Trust and Connection in your Teams0 4:00 PM - 5:00 PMLeadership & People Strategy
Unlock the Power of Data Driven Digital Marketing Strategies0 4:00 PM - 5:00 PMSales, Marketing, & Retail
Matching Clinical Needs and Client Lifestyle to Seating0 4:00 PM - 5:00 PMComplex Rehab Technology
Medicare Advantage: Government Oversight, Key Contract Terms, and Securing Contracts0 4:00 PM - 5:00 PMBusiness Operations
WaterLuau at the Farm0 6:30 PM - 10:00 PMSocial Event
VGM Farm0 6:30 PM - 10:00 PMSocial Event
7:00 AM - 8:30 AM
Breakfast (Pre-Con)
 
Convention Center Lobby
7:30 AM - 5:30 PM
Heartland Check-in Registration Open
 
 
8:30 AM - 11:30 AM
[PRE-CON] ProCircular Cyber Escape Room
Technology & Security
Ballroom D/E
[PRE-CON] From Hire to Retire: People Trends Shaping the Employee Experience
Leadership & People Strategy
Ballroom B
[PRE-CON] Mastering DMEPOS Revenue Cycle: Intake, Billing, Collections & Resupply
Billing & Compliance
Ballroom A
[PRE-CON] Marketing 102: Digital Marketing Workshop
Sales, Marketing, & Retail
Ballroom C
10:00 AM - 12:00 PM
VGM Journey
Social Event
VGM Campus
11:30 AM - 6:00 PM
Van G Miller Golf Tournament
Social Event
Irv Warren Golf Course
12:30 PM - 2:30 PM
VGM Journey
Social Event
VGM Campus
2:00 PM - 4:00 PM
Three Pines Farm
Social Event
Three Pines
Hansen's Dairy Farm Tour
Social Event
Hansen's Dairy Farm
Pickleball
Social Event
 
3:00 PM - 5:00 PM
VGM Journey
Social Event
VGM Campus
4:00 PM - 6:00 PM
Hansen's Dairy Farm Tour
Social Event
Hansen's Dairy Farm
6:00 PM - 7:00 PM
First-Time Attendee Social
Social Event
SingleSpeed Brewery
7:00 PM - 10:00 PM
Party on the Plaza
Social Event
Expo Plaza
7:00 AM - 9:30 AM
Breakfast
 
Convention Center Lobby
7:00 AM - 7:00 PM
Heartland Check-in Registration Open
 
 
8:00 AM - 8:30 AM
Opening Message - Lindy Tentinger, Craig Douglas, & Tyler Mahncke
 
Ballroom B
8:30 AM - 9:30 AM
KEYNOTE: The Rebellious Recovery
 
Ballroom B
9:45 AM - 10:45 AM
Technology and Value Based Care: An Efficiency Matter
Business Operations
Ballroom A
The Survey Says: STOP CRT Denials
Complex Rehab Technology
Ballroom D/E
Proactive Cyber Essentials for HME/DMEs
Technology & Security
Room 1 & 2
[Panel] When Referrals Fax, AI Delivers Digital
Sales, Marketing, & Retail
Ballroom B
Cultivating a Learning Ecosystem
Leadership & People Strategy
Ballroom C
Home Ventilation 2025 and Beyond: Turning Data into Market Share
Respiratory
Room 3 & 4
11:00 AM - 12:00 PM
[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow's Threats
Technology & Security
Ballroom B
RED is NOT the New Black
Billing & Compliance
Ballroom A
Leadership Agility - A Staffing Shortage Antidote
Leadership & People Strategy
Ballroom C
Analysis, Evaluation, and Continuous Improvement of the FMA/UDS Mobility Registry
Complex Rehab Technology
Ballroom D/E
New Medicare Requirements of the Accreditation Organizations Affecting Your Business
Business Operations
Room 1 & 2
[Panel] Legislative Update & Advocacy 101 - Working Together to Become Champions of Change
Integrated Health and Policy
Room 3 & 4
12:00 PM - 1:30 PM
Expo Plaza Lunch
 
Expo Plaza
12:15 PM - 1:00 PM
Transforming Business Operations with Microsoft 365: An Email Discussion
Technology & Security
Ballroom A
The Next Innovation in Respiratory Support: Asymmetric High Flow
Respiratory
Room 3 & 4
[Panel] Stay in YOUR Lane - The ATP Assessment and the Wheelchair Evaluation
Complex Rehab Technology
Ballroom D/E
Unlock Peak Performance: The Power of Workforce Management
Business Operations
Ballroom C
1:00 PM - 1:30 PM
HME Woman Of The Year Award
 
Ballroom B
1:30 PM - 2:30 PM
Building Community: Sustaining Quality Employees
Leadership & People Strategy
Ballroom C
[Panel] Referral Based Marketing for Complex Rehab Technology Providers
Complex Rehab Technology
Ballroom B
Creating a Value Based Care Model for Respiratory Therapy Services
Respiratory
Room 3 & 4
Embracing AI: Managing Change and Fostering Adoption
Business Operations
Ballroom A
Staying Ahead of the Curve: Essential Policy Updates for 2025
Billing & Compliance
Room 1 & 2
Elevate your Accounting and FP&A Functions for the Non-financial Leader
Integrated Health and Policy
Ballroom D/E
2:00 PM - 4:00 PM
VGM Journey
Social Event
VGM Campus
2:45 PM - 3:45 PM
Developing and Implementing a Data-Driven Strategy
Business Operations
Ballroom A
[Panel] Wheelchair Repair REFORM - Why, What and How
Complex Rehab Technology
Ballroom B
From Transparency to Claims and Back Again - Data Driven DME Market Assessments
Sales, Marketing, & Retail
Room 1 & 2
Mastering Emotionally Intelligent Feedback: Building Stronger Connections
Leadership & People Strategy
Ballroom C
Weathering the Storm: Lessons from Hurricane Helene and Asheville Floods
Technology & Security
Ballroom D/E
Resupply Revolution: Transforming Your Approach
Respiratory
Room 3 & 4
4:00 PM - 7:00 PM
Exhibit Hall Grand Opening
 
Exhibit Hall
7:30 PM - 10:30 PM
Main Street Mingle & Community Dinners
Social Event
 
7:00 AM - 8:30 AM
Breakfast
 
Convention Center Lobby
7:30 AM - 4:00 PM
Heartland Check-in Registration Open
 
 
8:00 AM - 9:00 AM
Building a Compliant Healthcare eCommerce Framework for Future Growth
Technology & Security
Room 3 & 4
[Panel] The Power of DNA
Respiratory
Ballroom B
Unlocking Growth: The Value of SBA Lending for Home Healthcare Businesses
Business Operations
Ballroom A
Understanding the Local DME Role in Lymphedema Care
Sales, Marketing, & Retail
Ballroom D/E
The Real Case Scenarios of Surgical Dressings
Integrated Health and Policy
Room 1 & 2
Employer Strategies for Managing Mental Health in the Workplace
Leadership & People Strategy
Ballroom C
9:00 AM - 11:00 AM
Partner Connections
 
Exhibit Hall
9:15 AM - 10:15 AM
RISE UP: Unlocking Your Potential and Driving Sales Through Personal and Professional Growth
Sales, Marketing, & Retail
Ballroom D/E
The Heartbeat of Success: Building a Thriving Company Culture
Leadership & People Strategy
Ballroom C
Where Do We Stand? The Outlook on Power Standing Wheelchairs
Complex Rehab Technology
Room 3 & 4
Audit Landscape: What's the Latest and What Can We Expect?
Billing & Compliance
Room 1 & 2
[Panel] Innovative Solutions in Modern Resupply
Respiratory
Ballroom B
Actional Strategies to UNLOCK Revenue
Business Operations
Ballroom A
10:30 AM - 11:30 AM
What Does This Industry Sell?
Sales, Marketing, & Retail
Ballroom A
AI Unwrapped: Intro into AI
Technology & Security
Room 1 & 2
Using Tilt Bases for Pressure, Posture, Function, and Participation
Complex Rehab Technology
Ballroom D/E
Receiving Feedback: Insights on the Art and Science of This Essential Skill
Leadership & People Strategy
Ballroom C
Setting Up Your HME For Enrollment Success
Billing & Compliance
Room 3 & 4
[Panel] Managing by the Numbers: Uniting Financial and AR Management for Healthcare Success
Business Operations
Ballroom B
11:00 AM - 2:00 PM
Exhibit Hall & Lunch
 
Exhibit Hall
1:30 PM - 2:00 PM
Identification, Care, Treatment and Management of the Bronchiectasis Patient
Respiratory
Room 3 & 4
1:30 PM - 2:30 PM
From Surviving to Thriving: Helping Team Members Navigate Change
Leadership & People Strategy
Ballroom C
[Panel] The State of the HME Industry - From the Provider's Perspective
Business Operations
Ballroom B
Safe Sleep Solutions: Unlocking the Secrets to Healthy and Secure Slumber Through Safety Beds
Complex Rehab Technology
Ballroom D/E
Harnessing the Power of AI in HME: Where to Start
Technology & Security
Room 1 & 2
Enhancing Patient Pay Policies: Strategies for Effective Reimbursement
Billing & Compliance
Ballroom A
2:00 PM - 4:00 PM
VGM Journey
Social Event
VGM Campus
2:45 PM - 3:45 PM
Long-term PAP Adherence: Are We Ready to Look Beyond 90 Days?
Respiratory
Room 1 & 2
The Smoke & Mirrors of AI: Solving the Patient Processing Problem
Business Operations
Ballroom A
[Panel] Balancing Comfort and Complexity: The Dual Sides of Custom Seating
Complex Rehab Technology
Ballroom B
The Subtle Art of Building Influence
Leadership & People Strategy
Ballroom C
Redefining Oxygen:​ The Clinical and Strategic Case for POC
Respiratory
Ballroom D/E
Business Growth Through Payer Network Development & Innovation
Billing & Compliance
Room 3 & 4
4:00 PM - 5:00 PM
[Panel] CGMs and Beyond! Learn How to Navigate This Expanding Market to Grow Your Bottom Line
Billing & Compliance
Ballroom B
EtCO2 Monitoring
Respiratory
Room 1 & 2
Empathy and Understanding: Building Trust and Connection in your Teams
Leadership & People Strategy
Ballroom C
Unlock the Power of Data Driven Digital Marketing Strategies
Sales, Marketing, & Retail
Room 3 & 4
Matching Clinical Needs and Client Lifestyle to Seating
Complex Rehab Technology
Ballroom D/E
Medicare Advantage: Government Oversight, Key Contract Terms, and Securing Contracts
Business Operations
Ballroom A
6:30 PM - 10:00 PM
WaterLuau at the Farm
Social Event
 
VGM Farm
Social Event
VGM Farm

CEU Requirements

  1. Scan your name badge when you enter and leave each session you attend. You must attend at least 90% of a session in order to earn continuing education credit.
  2. Complete the evaluation form for each session you attend. Evaluation forms will be available on the Heartland website and can be accessed on your phone or computer. 

Full requirements can be found at CEU Requirements