EXHIBITOR INFORMATION
Find all the details you need for exhibiting at Heartland in one place.
Questions? Reach out to HeartlandExhibitors@vgm.com
Important dates
| Description | Date |
|---|---|
Attendee Registration Opens |
2/25/2026 |
Booth Registration Due |
4/2/2026 |
Final equipment requests due |
5/15/2026 |
Advanced warehouse date |
6/4/2026 |
| Description | Date | |
|---|---|---|
Exhibitor Set-Up |
June 8, 10 am - 6 pm |
|
June 9, 10 am - 3 pm |
||
Tear Down |
|
Expo Times
| Description | Times |
|---|---|
Opening Reception |
Tuesday, June 9, 4 pm - 7 pm |
Partner Connections |
Wednesday, June 10, 9 am - 11 am |
Open/Lunch |
Wednesday, June 10, 11 am - 2 pm |
Sponsorships
Explore sponsorship opportunities at Heartland by viewing the sponsorship menu here. For questions, please reach out to HeartlandPillars@vgm.com.
Shipping Information & Form
Please review the shipping information and complete all applicable sections to avoid delays or additional charges. Please complete this form by Friday, May 15, 2026. If you have questions, please contact Steve Weber (sweber0024@gmail.com, 319-533-6544) or HeartlandExhibitors@vgm.com. You can also find additional Exhibitor Information on our website.
Important Shipping Notes:
- All shipments must be labeled with company name, booth number, and Heartland Conference.
- There is no usable dock at the Waterloo Convention Center. Freight must be ground loaded and unloaded.
- The Convention Center does not accept advance shipments or provide storage.
- Exhibitors may hand-carry materials or use advance warehouse shipping.
- Advance shipments must be received by Waterloo Warehousing & Service Co. by June 4, 2026, before 3:00 PM and no earlier than May 4, 2026.
Advance Shipping Address:
Waterloo Warehousing & Service Co.
2859 Wagner Rd.
Waterloo, IA 50707 M–F, 7:00AM – 3:00PM
Lead Retrieval
If you paid for lead retrieval under 'Booth Options" during your registration, your account has been enabled to use VGM Events app. Please select the link below for additional details.
Partner Connections
Maximize your event presence with dedicated time to meet attendees one-on-one. Partner Connections allows you to schedule focused, 20-minute meetings with qualified prospects during the event.
How it works:
- Set your availability and meeting preferences
- Attendees can schedule appointments directly with your team
- Meet in the exhibit hall during a designated time, away from the normal conference traffic
Why participate:
Move beyond booth conversations and trade show noise. Partner Connections gives you quality time with attendees who are genuinely interested in your solutions. These pre-scheduled meetings mean you're connecting with people who want to have real discussions about their needs.
Use these sessions to provide personalized demos, discuss specific use cases, or explore potential partnerships. You control your schedule and can focus on the conversations that matter most to your business.
Exhibitors who opted in while completing their registration received their booking links via email. Reach out to HeartlandExhibitors@vgm.com if you have any questions.
FAQ
Exhibitor space at Heartland is very limited and available by invitation only to Vendor Partners. If you were selected to exhibit, you should have received an email invitation with a unique registration link to secure your booth.
Only Vendor Partners are eligible to exhibit at Heartland. If you are a Vendor Partner and have not received an invitation, you may have been placed on a waitlist. If you believe the invitation may have been sent to the wrong contact, please email HeartlandExhibitors@vgm.com so we can confirm your invitation status and the email address on file.
No. Exhibiting at Heartland is limited to Vendor Partners. If you are interested in becoming a Vendor Partner, please visit Prospective Vendors for more information.
To make updates to your booth registration — such as adjusting equipment rentals or adding sponsorships — log back into your registration using the confirmation link sent to your email and submit your changes. All modifications must be completed by May 15, 2026.
Booth registration includes exhibit space based on your selected booth size, pipe and drape, carpet, and a set number of complimentary booth attendee badges determined by booth size.
Booth numbers and locations were sent via email to the person who registered for your booth. You can also refer to the floorplan on the website.
During registration, a form is provided to add a group to your registration. Click the button to add a group, then add each users name and email before proceeding to the next registration page.
Invited users will be sent an email invite to your group, and a limited registration form which includes things like dietary/accessibility needs, activity preferences, etc. Booth attendants are encouraged to complete this form quickly to ensure activities aren't at capacity during registration.
