Bruce Gehring, Senior VP Business Development with over 17 years at Allegiance Group, focusing on business development within the Home Medical Equipment, Infusion and Specialty Pharmacy industries, with 28 years of additional expertise in Finance and Hospitality sectors, Bruce brings a wealth of experience in resolving complex marketing challenges, exploring new market opportunities, implementing effective sales strategies, collaborating and prioritizing strategic product enhancements. He is actively involved in creating educational content, including industry articles and webinars, sharing best practices in patient engagement, and revenue cycle optimization. Bruce also contributes to the industry as a member of the education committee for MAMES and serves on the Board of Directors for Santa Marta, a continuum care community in Olathe, KS.