Session Details
Name
Your Simple Marketing Plan
Track
Sales, Marketing, & Retail
Date & Time
Tuesday, June 9, 2026, 1:30 PM - 2:30 PM
Location Name
Ballroom D/E
Presentation
Speakers
Learning Objectives
Name
Your Simple Marketing Plan
Description
In today’s competitive healthcare landscape, visibility is key. Your Simple Marketing Plan is a practical, high-level educational session designed specifically for DME providers who want to increase awareness of their services within their local communities. This session demystifies marketing by focusing on two core strategies: optimizing your website for clarity and accessibility, and leveraging simple, community-based sponsorships to build trust and recognition. Attendees will walk away with a clear understanding of how small, intentional marketing efforts can lead to meaningful growth—without needing a full-time marketing team.
Proposed Learning Objective (1)
Explain the role of marketing in DME business success and describe at least two reasons visibility matters within local healthcare ecosystems.
Proposed Learning Objective (2)
Identify key elements of an effective DME marketing plan, including website accessibility, service clarity, and local SEO basics, as well as sponsorship strategies that build brand awareness and foster trust with patients and referral sources.
Proposed Learning Objective (3)
Develop a simple, actionable marketing plan tailored to their organization’s size, goals, and resources, with marketing KPIs to gauge success.
Proposed Learning Objective (4)
Describe at least three clinical benefits of using power assist systems and explain how they improve performance in mobility-related activities of daily living (MRADLs).
CEU and CEC
When applicable, the CEU or CEC credits for each accrediting body are displayed below.
ABC CEU
1.0
BOC 1 CEU
0
BOC 2 CEU
1.0
AARC CEU
1.0
CEAC CEC
1.0
IACET CEU
0.1
SHRM CEU
0
Contact Hours
1.0