Session Details
Name
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Track
Sales, Marketing, & Retail
Date & Time
Tuesday, June 9, 2026, 11:00 AM - 12:00 PM
Location Name
Ballroom C
Speakers
Learning Objectives
Name
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Description
With the availability of detailed marketing and health data, why aren’t all sales reps differentiating from their competitors? The answer could be because they don’t know how to leverage the data and reporting they buy. Data is great for marketing, but it is often received as noise. This session will demonstrate 5 steps salespeople and sales leaders can implement to convert data into results and justify further investment in data and reporting.
Proposed Learning Objective (1)
Evaluate whether their current sales approach prioritizes products or patient outcomes and identify at least two patient-advocacy messages they can use to influence referral-source decision makers.
Proposed Learning Objective (2)
Identify at least two common referral-source problems and articulate solution statements that connect the problem to a clear patient or business outcome.
Proposed Learning Objective (3)
Construct a strategic account plan using decile data by classifying accounts and selecting at least two data-driven actions that differentiate their approach.
Proposed Learning Objective (4)
Construct a strategic plan utilizing decile data, classify different accounts and differentiate themselves utilizing data.
CEU and CEC
When applicable, the CEU or CEC credits for each accrediting body are displayed below.
ABC CEU
1.0
BOC 1 CEU
0
BOC 2 CEU
1.25
AARC CEU
1.0
CEAC CEC
1.0
IACET CEU
0.1
SHRM CEU
0
Contact Hours
1.0