Session Details
Name
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Track
Sales, Marketing, & Retail
Date & Time
Tuesday, June 9, 2026, 11:00 AM - 12:00 PM
Location Name
Room 3 & 4
Speakers
Learning Objectives
Name
Why Data Alone Doesn’t Increase Your Growth – 5 Steps for Turning Data Into Referrals
Description
With the availability of detailed marketing and health data, why aren’t all sales reps differentiating from their competitors? The answer could be because they don’t know how to leverage the data and reporting they buy. Data is great for marketing, but it is often received as noise. This session will demonstrate 5 steps salespeople and sales leaders can implement to convert data into results and justify further investment in data and reporting.
Proposed Learning Objective (1)
Attendees will be able to evaluate if their sales strategies prioritize products or patient outcomes. They will also recognize how to influence referral source decision makers through patient advocacy.
Proposed Learning Objective (2)
Attendees will establish the difference between needs and wants, examine how to create a need through conversation, and how to turn the conversation to result in asking for an order.
Proposed Learning Objective (3)
Attendees will learn to identify problems, and then articulate solutions to connect with referral sources that reinforce a need.
Proposed Learning Objective (4)
Attendees will learn how to construct a strategic plan utilizing decile data, classify different accounts and differentiate themselves utilizing data.
CEU and CEC
When applicable, the CEU or CEC credits for each accrediting body are displayed below.