Session Details
Name
Unlock the Power of Data Driven Digital Marketing Strategies
Track
Sales, Marketing, & Retail
Date & Time
Wednesday, June 11, 2025, 4:00 PM - 5:00 PM
Location Name
Room 3 & 4
Speakers
Learning Objectives
Name
Unlock the Power of Data Driven Digital Marketing Strategies
Description
In today’s competitive landscape, understanding the intricacies of marketing reporting and tracking is crucial for HME businesses to drive revenue effectively. This session will address common misconceptions and questions surrounding lead generation and data analysis. By simplifying marketing data and revealing effective tactics, this presentation will empower participants to make informed decisions that enhance their marketing efforts.
Proposed Learning Objective (1)
Describe essential marketing metrics and interpret reporting data to measure success effectively.
Proposed Learning Objective (2)
Explain how to generate quality leads tailored to your target audience, moving beyond generic approaches.
Proposed Learning Objective (3)
Identify which marketing tactics yield the best returns and assess their effectiveness in driving revenue.
CEU and CEC
When applicable, the CEU or CEC credits for each accrediting body are displayed below.