In this dynamic session, attendees will gain the skills to identify their company's unique selling differentiators and learn how to assess, prioritize, and justify further investments of time and resources. By recognizing outcomes as the main driving force behind customer buying or referring decisions, participants will leave with the ability to organize their sales force to focus on specific services or products that deliver impactful outcomes to patients, providers, clients, or partners. Attendees will also learn to break down the role of management and coaching in contributing to sales results each cycle. This understanding will enable them to assess their current sales management processes and determine necessary reframing to optimize future results.