Session Details

Name
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow
Track
Sales, Marketing, & Retail
Date & Time
Wednesday, June 10, 2026, 2:45 PM - 3:45 PM
Location Name
Room 3 & 4
Presentation
Cammi-Alec-AI Marketing Workshop.pdf

Speakers

Learning Objectives

Name
AI Marketing Workshop: Takeaways You Can Use Today to Win Tomorrow
Description

AI tools like ChatGPT and Google’s AI Overviews are redefining how people search online, shifting from link-based results to instant, conversational answers. For HME businesses this means traditional SEO tactics aren’t enough. This workshop will explore how AI-driven search impacts visibility, why structured, question-based content matters, and how to adapt your SEO and blogging strategies for hybrid discovery. Cammi and Alec will share actionable steps to optimize for both Google and AI platforms, helping ensure your content ranks, engages, and converts. Walk away with practical strategies to future-proof your marketing and stay visible in the age of AI search.

Proposed Learning Objective (1)
Analyze how AI-driven search tools differ from traditional Google search and why this matters for marketing.
Proposed Learning Objective (2)
Identify and apply key elements of AI-ready SEO—such as structured data and conversational content—to optimize visibility across AI-powered platforms.
Proposed Learning Objective (3)
Develop a content roadmap that combines traditional SEO with AI-driven tactics, including blog strategies aligned with AI search behavior and Google’s AI Overviews.
Proposed Learning Objective (4)
Apply at least two strategies to gain cross-functional alignment around shared KPIs and describe one method for improving data consistency across teams and supporting technology systems.

CEU and CEC

When applicable, the CEU or CEC credits for each accrediting body are displayed below.

ABC CEU
1.0
BOC 1 CEU
0
BOC 2 CEU
1.25
AARC CEU
1.0
CEAC CEC
1.0
IACET CEU
0.1
SHRM CEU
0
Contact Hours
1.0