Bruce Gehring is the Senior Vice President of Business Development at Allegiance Group. Bruce Gehring is an accomplished Sales and Marketing Executive with over 16 years at Allegiance Group, focusing on business development within the Home Medical Equipment (HME) and Durable Medical Equipment (DME) sectors. With 28 prior years in Finance and Hospitality, Bruce brings a wealth of experience in resolving complex marketing challenges, exploring new market opportunities, and implementing effective sales strategies. His role encompasses the development and execution of sales and marketing plans, strategic product enhancement, and overseeing the sales team. He is actively involved in creating educational content, including industry articles and webinars, to share best practices in patient engagement and revenue cycle optimization. Bruce also contributes to the industry as a member of the education committee for MAMES.