Session Details
Name
[PRE-CON] Marketing 102: Digital Marketing Workshop
Track
Sales, Marketing, & Retail
Date & Time
Monday, June 9, 2025, 8:30 AM - 11:30 AM
Location Name
Ballroom C
Speakers
Learning Objectives
Name
[PRE-CON] Marketing 102: Digital Marketing Workshop
Description
Feeling overwhelmed by digital marketing? Whether you’re new to the field or juggling multiple roles in your business, this hands-on marketing session is designed for you. Join us to learn how to execute marketing tactics more efficiently and analyze your marketing analytics with ease. Bring your laptops and get ready to dive into practical strategies that will simplify your marketing efforts.
Proposed Learning Objective (1)
Analyze essential data metrics, specifically focusing on website analytics and referral sources, and create visualizations to gain actionable insights for improved marketing ROI.
Proposed Learning Objective (2)
Evaluate the fundamental elements of search engine optimization (SEO), including keyword research, on-page optimization, and local SEO strategies, to improve your business's online visibility and attract more customers.
Proposed Learning Objective (3)
Apply the principles of local SEO, including how to optimize your Google Business Profile and other local listings by utilizing relevant and localized keywords to improve your online presence.
Proposed Learning Objective (4)
Demonstrate hands-on experience and tutorials on how to navigate Google’s Looker Studio, assess on-page SEO, and generate campaign tracking links.
CEU and CEC
When applicable, the CEU or CEC credits for each accrediting body are displayed below.